Müze Pazarlaması: Pazarlama Karması Elemanlarının Müzelere Uyarlanması

Arş. Gör. Ekrem Cengiz

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Museums and Cultural Heritage Diverse Aspects of Tourism Research Marketing and Advertising Strategies

Abstract

Nowadays the main purpose of museums is not only to protect keep and exhibit historical and cultural inheritance Museums should apply new technics and methods to endure in the developing and changing environment One of these methods is using marketing methods With this approach museums can supply costumer satisfaction and convict them to visit and to donate So that they can provide resource to service costumer In this research how to adapt marketing mix approach in museums will be mentioned and suggestions to museum manager will be provided Keywords: Museum Marketing Marketing Mix Museum Marketing

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2000Marketing management: analysis. planning. implementation and control 2011The New Museology 2000Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role 1975Marketing in the Service Sector 1993The essence of services marketing 1996Museums and their Visitors 1997Marketing the Museum 1991Rethinking the Museum and Other Meditations

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