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Müze Pazarlaması: Pazarlama Karması Elemanlarının Müzelere Uyarlanması
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Müze Pazarlaması: Pazarlama Karması Elemanlarının Müzelere Uyarlanması (2006)Müze Pazarlaması: Pazarlama Karması Elema…The New Museology (2011)The New MuseologyState Authority and the Public Sphere: Ideas on the Changing Role of the Museum as a Canadian Social Institution (2005)State Authority and the Publi…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role (2000)Can Museums be All Things to …Marketing the Museum (1997)Marketing the MuseumMuseums and their Visitors (1996)Museums and their VisitorsExploring the meaning of life: the St Mungo Museum of Religious Life and Art (1995)Exploring the meaning of life…The essence of services marketing (1993)The essence of services marke…Audience research and exhibit development: A framework (1993)Audience research and exhibit…Rethinking the Museum and Other Meditations (1991)Rethinking the Museum and Oth…Marketing in the Service Sector (1975)Marketing in the Service Sect…Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (1998)Strangers, Guests, or Clients? Visitor Experiences in Museums (1999)Effects of podcast tours on tourist experiences in a national park (2011)How do consumers co-create their experiences? An exploration in the heritage sector (2013)An Examination Of The Museum Experience Based On Pine And Gilmore's Experience Economy Realms (2015)The Museum Experience (2016)The behavior of the museum visitor (1928)Asking the Right Questions (1983)The Behavior of Family Groups in Science Museums (1986)Science Centres and Science Learning (1996)Conceptualizing the experiences of heritage tourists (1997)Evaluation, Research and Communities of Practice: Program Evaluation in Museums (2004)The media and modernity: a social theory of the media (1996)Modern Social Imaginaries (2003)Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy (2014)Historical empathy in a museum: uniting contextualisation and emotional engagement (2017)Public libraries as an infrastructure for a sustainable public sphere (2019)The consequences of the heritage experience in brand museums on the consumer–brand relationship (2019)In search of excellence: Lessons from America's best- run companies (1983)Museums as Agents of Social Inclusion (1998)Changes in museum management (2002)Augmented reality in the tourism industry: A multi-stakeholder analysis of museums (2019)Dialectic of Enlightenment (2020)Improving the quality of services marketing: Service (Re) design is the critical link (1995)Service quality in a cellular telecommunications company: a South African experience (2002)Sustainable homeservices? Toward household services that enhance ecological, social and economic sustainability (2004)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)THE DEVIL IS IN THE DETAIL: Museum Displays and the Creation of Knowledge (2010)Equity in informal science education: developing an access and equity framework for science museums and science centres (2014)Cultural participation in Europe: Can we identify common determinants? (2015)Quality in the Service Sector: A Review (1989)Factors Affecting Customer Evaluation of Service Quality in Travel Agencies: An Investigation of Customer Perceptions (1992)ECOSERV (2003)Neither Public Nor Private: The Hybridization of Museums (1998)THE ROLE OF COMPETING RATIONALITIES IN INSTITUTIONAL CHANGE. (2002)Museums and the ‘new museology’: theory, practice and organisational change (2013)A benefit segmentation of tourists in rural areas: a Scottish perspective (2004)Experiencing immersive virtual reality in museums (2019)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2011The New Museology297 cited
  • 2000Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role274 cited
  • 1975Marketing in the Service Sector261 cited
  • 1993The essence of services marketing252 cited
  • 1996Museums and their Visitors251 cited
  • 1997Marketing the Museum216 cited
  • 1991Rethinking the Museum and Other Meditations105 cited
  • 2005State Authority and the Public Sphere: Ideas on the Changing Role of the Museum as a Canadian Social Institution51 cited
  • 1993Audience research and exhibit development: A framework21 cited
  • 1995Exploring the meaning of life: the St Mungo Museum of Religious Life and Art6 cited

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