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Cited by

• 1998Radical behaviorist interpretation: Generating and evaluating an account of consumer behavior111 cited
• 2008Consumer-based brand equity and brand performance107 cited
• 2004The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization105 cited
• 1992The Behavioral Perspective Model of Purchase and Consumption: From Consumer Theory to Marketing Practice87 cited
• 1999The marketing firm80 cited
• 2000Predicting and Explaining Responses to Consumer Environments: An Empirical Test and Theoretical Extension of the Behavioural Perspective Model73 cited
• 2010On the motivating impact of price and online recommendations at the point of online purchase72 cited
• 2008Online Shopping as Foraging: The Effects of Increasing Delays on Purchasing and Patch Residence69 cited
• 1994Behavior analysis and consumer psychology57 cited
• 2005Patterns of consumer response to retail price differentials55 cited
• 2010Implications of Motivating Operations for the Functional Analysis of Consumer Choice54 cited
• 2015Operant Behavioral Economics50 cited
• 1987Radical behaviorism and consumer research theoretical promise and empirical problems47 cited
• 2001Choosing an Identity