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Multilingualism and Web advertising: addressing French-speaking consumers
16 references·5 citing·32 second hop
Multilingualism and Web advertising: addressing French-speaking consumers (2011)Multilingualism and Web advertising: addr…Linguistic markets in Rwanda: language use in advertisements and on signs (2009)Linguistic markets in Rwanda:…Global marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…Latinos, Inc.: the marketing and making of a people (2002)Latinos, Inc.: the marketing …Latinos Inc.: The Marketing and Making of a People (2002)Latinos Inc.: The Marketing a…English in Dutch Commercials: Not Understood and Not Appreciated (2000)English in Dutch Commercials:…Global marketing and advertising: understanding cultural paradoxes (1998)Global marketing and advertis…How French Advertising Professionals Develop Creative Strategy (1996)How French Advertising Profes…The Other Tongue: English across Cultures (1995)The Other Tongue: English acr…The other tongue: English across cultures. 2nd edn. Ed. by Braj B. Kachru Urbana & Chicago: University of Illinois Press. 1992. Pp. xxv, 384. Cloth $44.95, paper $19.95. (1994)The other tongue: English acr…Language display: Authenticating claims to social identity (1993)Language display: Authenticat…Discourse and Social Change. (1993)Discourse and Social Change.Discourse functions and pragmatics of mixing: advertising across cultures (1992)Discourse functions and pragm…A Comparison of Print Advertisements from the United States and France (1992)A Comparison of Print Adverti…The language of advertising . By Torben Vestergaard and Kim Schrøder. Oxford & New York: Blackwell, 1985. Pp. x, 182. Cloth $34.95, paper $12.95. (1986)The language of advertising .…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSDecoding Advertisements: Ideology and Meaning in Advertising (1978)Decoding Advertisements: Ideo…Transnational media and English spread in the Expanding Circle: Hollywood’s predominance, language accommodation, and English as an additional language in cinema, television, and video on demand (2024)Transnational media and Engli…A comparative study of English in advertising in France and Quebec (2023)A comparative study of Englis…Linguistic Landscape in Swat, Pakistan: A Survey of Shop Signs (2019)Linguistic Landscape in Swat,…Euro‐Englishes (2019)Euro‐EnglishesBeyond center and periphery: Plurality with inclusivity (2018)Beyond center and periphery: …An approach to environmental psychology (1974)The Interpretation of Cultures (1974)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)A Content Analysis of Guilt Appeals in Popular Magazine Advertisements (1997)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Advances in Consumer Research (2025)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Feminist Critical Discourse Analysis: Articulating a Feminist Discourse Praxis1 (2007)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Convergence and divergence in consumer behavior: implications for international retailing (2002)What did GLOBE really measure? Researchers’ minds versus respondents’ minds (2006)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)Consumers and Consumption (2004)Postassimilationist Ethnic Consumer Research: Qualifications and Extensions (2005)Elementary strategies of ethnic boundary making (2008)Social Theory of International Politics (1999)Reframing Public Policy (2003)Power in International Politics (2005)The Post-Colonial Studies Reader (1996)The Dynamics of New Englishes: From Identity Construction to Dialect Birth (2003)The Impact of English as a Global Language on Educational Policies and Practices in the Asia-Pacific Region (2003)The role of advertising in brand image development (1995)Operationalising brand heritage and cultural heritage (2011)“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013)The Role of Culture in the Service Evaluation Process (1999)Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (2004)Changing Contexts and Shifting Paradigms in Pronunciation Teaching (2005)THE STATUS AND FUNCTION OF ENGLISH IN INDONESIA: A REVIEW OF KEY FACTORS (2008)Intelligibility, Oral Communication, and the Teaching of Pronunciation (2018)
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References

  • 1993Discourse and Social Change.11,611 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1978Decoding Advertisements: Ideology and Meaning in Advertising1,313 cited
  • 1995The Other Tongue: English across Cultures1,134 cited
  • 1994The other tongue: English across cultures. 2nd edn. Ed. by Braj B. Kachru Urbana & Chicago: University of Illinois Press. 1992. Pp. xxv, 384. Cloth $44.95, paper $19.95.1,111 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 2002Latinos, Inc.: the marketing and making of a people622 cited
  • 1998Global marketing and advertising: understanding cultural paradoxes325 cited
  • 1986The language of advertising . By Torben Vestergaard and Kim Schrøder. Oxford & New York: Blackwell, 1985. Pp. x, 182. Cloth $34.95, paper $12.95.260 cited
  • 1992A Comparison of Print Advertisements from the United States and France217 cited
  • 2002Latinos Inc.: The Marketing and Making of a People195 cited
  • 1992Discourse functions and pragmatics of mixing: advertising across cultures149 cited
  • 1993Language display: Authenticating claims to social identity148 cited
  • 2009Linguistic markets in Rwanda: language use in advertisements and on signs144 cited
  • 2000

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English in Dutch Commercials: Not Understood and Not Appreciated
133 cited
  • 1996How French Advertising Professionals Develop Creative Strategy119 cited
  • Cited by

    • 2018Beyond center and periphery: Plurality with inclusivity5 cited
    • 2023A comparative study of English in advertising in France and Quebec4 cited
    • 2019Euro‐Englishes4 cited
    • 2019Linguistic Landscape in Swat, Pakistan: A Survey of Shop Signs3 cited
    • 2024Transnational media and English spread in the Expanding Circle: Hollywood’s predominance, language accommodation, and English as an additional language in cinema, television, and video on demand2 cited