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Although its influence is somewhat disputed, the CNN factor has become well known as the process by which the media influence foreign policy by evoking responses in their audiences through concentrated and emotionally based coverage, which in turn applies pressure to governments to act in response to a particular conflict. Intense coverage of one conflict, however, comes at the expense of other conflicts, some of which may be a great deal more pressing in nature. It is this "other side" of the CNN factor on which this paper focuses. Included in the study is a comprehensive statistical analysis of the amount of coverage throughout the year 2000 in Le Monde (France), the New York Times (USA), the Yomiuri (Japan) and CNN and BBC world news. The study argues that media agendas do influence a broad range of policy initiatives, and that, by extension, lack of media coverage contributes to lack of policy.
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