What Is Most Important for My Country Is Not Most Important for Me

Guoliang Zhang · Guosong Shao · Nicholas David Bowman

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Media Studies and Communication Media Influence and Politics Communication and COVID-19 Impact

Abstract

Employing a public opinion survey and a content analysis of local media, this study sets out to examine of the agenda-setting effect in China. China is highlighted in this study because it is a collectivist, socialist nation whose mainstream media is largely controlled by the state. Data from this study reveal that (a) Chinese people make clear distinctions between issues of personal importance (their personal agenda) and issues of national importance (their social agenda) and (b) the agenda-setting function of Chinese media was only observed when considering one’s social agenda; the personal agenda was not related with the Chinese media agenda. These findings hold true when comparing across different demographic groups on variables such as age, education, news source, and one’s ability to critically analyze news. This article contributes to agenda-setting scholarship by providing empirical evidence of agenda-setting effects in a political and media structure substantially different from the Western structures usually examined in such research.

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References

1972The Agenda-Setting Function of Mass Media 1976Individualism and Collectivism 1996Individualism and collectivism 1996Studying public policy: policy cycles and policy subsystems 1974The Spiral of Silence a Theory of Public Opinion 1956Personal Influence: The Part Played by People in the Flow of Mass Communications 1956Personal Influence: The Part Played by People in the Flow of Mass Communications 2005Setting the agenda: the mass media and public opinion

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2017Agenda‐Setting: History and Research Tradition 2021Media coverage and public perceptions of the THAAD event in China, the United States, and South Korea: a cross-national network agenda-setting study 2016Participatory journalism in the Chinese context: Understanding journalism as process in China’s participatory culture

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