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Small firm marketing: synthesising and supporting received wisdom
16 references·10 citing·44 second hop
Small firm marketing: synthesising and supporting received wisdom (2011)Small firm marketing: synthesising and su…Entrepreneurship and New Firm (2016)Entrepreneurship and New FirmInnovative marketing in SMEs (2009)Innovative marketing in SMEsThe Evolution and Development of Entrepreneurial Marketing (2008)The Evolution and Development…Brand Management in Small to Medium-Sized Enterprises* (2008)Brand Management in Small to …Market orientation, learning orientation, and innovation capabilities in SMEs (2006)Market orientation, learning …Qualitative Marketing Research (2001)Qualitative Marketing ResearchEntrepreneurial marketing – a historical perspective on development and practice (2001)Entrepreneurial marketing – a…Understanding contemporary marketing: Development of a classification scheme (1997)Understanding contemporary ma…A General Theory of Network Governance: Exchange Conditions and Social Mechanisms (1997)A General Theory of Network G…Marketing and entrepreneurship in SMEs : An innovative approach (1995)Marketing and entrepreneurshi…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…The entrepreneurial personality: Concepts, cases and categories (1992)The entrepreneurial personali…Characteristics of opportunities search of entrepreneurs versus executives: Sources, interests, general alertness (1991)Characteristics of opportunit…The relationship between entrepreneurship and marketing in established firms (1987)The relationship between entr…Innovation and Entrepreneurship (1985)Innovation and Entrepreneursh…Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education (2023)Exploring Students’ Motivatio…Marketing capability development through networking – An entrepreneurial marketing perspective (2022)Marketing capability developm…Marketing and performance in small firms: the role of networking (2022)Marketing and performance in …The Impact of Environmental Turbulence on the Perceived Importance of Innovation and Innovativeness in SMEs (2018)The Impact of Environmental T…Social media as a resource in SMEs’ sales process (2017)Social media as a resource in…Small Business Strategies for Sustainability Beyond 10 Years (2017)Small Business Strategies for…Strategies Snarks and stories: SME owner manager perceptions of business advisers (2016)Strategies Snarks and stories…Educating graduates for marketing in SMEs (2016)Educating graduates for marke…The performance of entrepreneurial ventures (2014)The performance of entreprene…The Contribution of Networking to Small Firm Marketing (2013)The Contribution of Networkin…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Customer engagement, buyer‐seller relationships, and social media (2012)Internationalisation and the Smaller Firm: A Review of Contemporary Empirical Research1 (1999)Investigating the Impact of Firm Size on Small Business Social Responsibility: A Critical Review (2006)Corporate sustainability and innovation in SMEs: Evidence of themes and activities in practice (2009)Linking Entrepreneurship and Economic Growth (1999)The Promise of Enterpreneurship as a Field of Research (2000)The Promise of Entrepreneurship as a Field of Research (2000)City branding and the Olympic effect: A case study of Beijing (2009)Introducing Dyadic Interviews as a Method for Collecting Qualitative Data (2013)Brand communication through digital influencers: Leveraging blogger engagement (2014)Entrepreneurial learning and the growth process in SMEs (1998)Spaces and scales of innovation (2001)Essential Guide to Qualitative Methods in Organizational Research (2004)
this work references cited by second hop

References

  • 1985Innovation and Entrepreneurship3,128 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1997A General Theory of Network Governance: Exchange Conditions and Social Mechanisms2,222 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 2001Qualitative Marketing Research1,389 cited
  • 1991Characteristics of opportunities search of entrepreneurs versus executives: Sources, interests, general alertness755 cited
  • 2006Market orientation, learning orientation, and innovation capabilities in SMEs637 cited
  • 1995Marketing and entrepreneurship in SMEs : An innovative approach534 cited
  • 1987The relationship between entrepreneurship and marketing in established firms517 cited
  • 1992The entrepreneurial personality: Concepts, cases and categories506 cited
  • 2008The Evolution and Development of Entrepreneurial Marketing455 cited
  • 2016Entrepreneurship and New Firm330 cited
  • 1997Understanding contemporary marketing: Development of a classification scheme293 cited
  • 2009Innovative marketing in SMEs288 cited
  • 2008Brand Management in Small to Medium-Sized Enterprises*275 cited

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  • 2001Entrepreneurial marketing – a historical perspective on development and practice272 cited
  • Cited by

    • 2017Social media as a resource in SMEs’ sales process168 cited
    • 2018The Impact of Environmental Turbulence on the Perceived Importance of Innovation and Innovativeness in SMEs143 cited
    • 2013The Contribution of Networking to Small Firm Marketing80 cited
    • 2022Marketing capability development through networking – An entrepreneurial marketing perspective64 cited
    • 2014The performance of entrepreneurial ventures18 cited
    • 2016Educating graduates for marketing in SMEs16 cited
    • 2023Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education13 cited
    • 2022Marketing and performance in small firms: the role of networking12 cited
    • 2016Strategies Snarks and stories: SME owner manager perceptions of business advisers11 cited
    • 2017Small Business Strategies for Sustainability Beyond 10 Years9 cited