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The MCMC Approach for Solving the Pareto/NBD Model and Possible Extensions

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References

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2003A Bayesian Approach to Modeling Purchase Frequency41 cited

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2019COMPARATIVE ANALYSIS OF SELECTED PROBABILISTIC CUSTOMER LIFETIME VALUE MODELS IN ONLINE SHOPPING33 cited
2017Marketing Models for the Customer-Centric Firm31 cited
2020Leveraging purchase regularity for predicting customer behavior the easy way27 cited
2010Counting your customers from an “always a share” perspective17 cited
2017A MCMC approach for modeling customer lifetime behavior using the COM‐Poisson distribution13 cited
2009Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts10 cited
2025A data-driven approach to customer lifetime value prediction using probability and machine learning models

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7 cited