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ArticleA Bayesian Approach to Modeling Purchase Frequency

Lichung Jen2003

Article2003

A Bayesian Approach to Modeling Purchase Frequency

Lichung Jen · Chien-Heng Chou · Greg M. Allenby

41 citations·0/0 files stored·Marketing Letters

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Customer churn and segmentation Statistical Methods and Bayesian Inference Bayesian Methods and Mixture Models

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References

1984Econometric Models for Count Data with an Application to the Patents-R & D Relationship 2001Customer Equity: Building and Managing Relationships As Valuable Assets 1959The Pattern of Consumer Purchases 2001On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths 1971Stochastic Models of Buying Behavior.1998Determining Segmentation in Sales Response across Consumer Purchase Behaviors 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?1974Repeat-Buying: Theory and Applications

Cited by

2007The MCMC Approach for Solving the Pareto/NBD Model and Possible Extensions 2019A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments 2014Online service failure and propensity to suspend offline consumption 2009The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing 2010Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market

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1993Nonstationary Conditional Trend Analysis: An Application to Scanner Panel Dataarticle · 4 shared references 2017Modeling Customer Lifetime Value, Retention, and Churnchapter · 4 shared references 2016Discovering Temporal Purchase Patterns with Different Responses to Promotionsother · 4 shared references 1991Stochastic Models of Interpurchase Time with Time-Dependent Covariatesarticle · 3 shared references 2010Customer-Base Analysis in a Discrete-Time Noncontractual Settingarticle · 3 shared references 1983An Investigation of the Assumptions of the NBD Model as Applied to Purchasing at Individual Storesarticle · 3 shared references

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Year2003

Typearticle

Published2003-02-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations41

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1023/a:1022833400454

openalex_workW1527861195

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