The Impact of Corporate Culture, the Reward System, and Perceived Moral Intensity on Marketing Students' Ethical Decision Making

Alexander Nill · John A. Schibrowsky

69 citations0/0 files storedJournal of Marketing Education

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Ethics in Business and Education Academic integrity and plagiarism Management and Marketing Education

Abstract

An experiment was conducted to study how marketing students' ethical decision making was influenced by their perceived moral intensity (PMI), corporate culture, and the reward system. The findings indicate that levels of awareness of the ethical consequences of a decision, the corporate culture, and the reward system all significantly affect ethical decision making. The results provide marketing educators with a framework for understanding the drivers of ethical decision making among marketing students. Given the results, some of the issues associated with teaching marketing ethics are highlighted.

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2018Culture's Consequences 1991Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 1994Ethical decision making: A review of the empirical literature 2011Managing business ethics : straight talk about how to do it right 2017Journal of Business Ethics 2000A Review of Empirical Studies Assessing Ethical Decision Making in Business 1989A Synthesis of Ethical Decision Models for Marketing

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