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ArticleBuilding the service brand by creating and managing an emotional brand experience

Frederick G. Crane2007

Article2007

Building the service brand by creating and managing an emotional brand experience

Frederick G. Crane

346 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Feeling and thinking: Preferences need no inferences.1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1988Attitudes, Personality and Behavior 1968Attitudinal effects of mere exposure.1962Cognitive, social, and physiological determinants of emotional state.1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control 1995Building Strong Brands

Cited by

2017Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response 2012Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions 2016The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty 2013The effects of cognitive, affective, and sensory attributes on hotel choice 2013The organic view of the brand: A brand value co-creation model

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2010An epistemological view of consumer experiencesarticle · 6 shared references 2015The Nature and Role of Affect in Consumer Behaviorchapter · 6 shared references 2009Atmospheric experiences that emotionally touch customersarticle · 6 shared references 2020Multi-Item Scale Development for Online Consumption Emotion Construct And Psychometric Evaluation for Relationship Marketingarticle · 6 shared references 2005The experience of . . . suspense: understanding the construct, its antecedents, and its consequences in consumption and acquisition contextsthesis · 6 shared references 2011Experience Marketing: Concepts, Frameworks and Consumer Insightsarticle · 5 shared references

Details

Year2007

Typearticle

Published2007-02-16

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations346

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.bm.2550080

openalex_workW2116245404

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2019Emotional branding speaks to consumers’ heart: the case of fashion brands

2020Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty

2016Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa