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Building the service brand by creating and managing an emotional brand experience

16 references·16 citing·36 second hopsampled

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1980Feeling and thinking: Preferences need no inferences.8,070 cited
1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
1988Attitudes, Personality and Behavior6,824 cited
1968Attitudinal effects of mere exposure.6,730 cited
1962Cognitive, social, and physiological determinants of emotional state.6,222 cited
1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control5,523 cited
1995Building Strong Brands4,432 cited
1999The Role of Emotions in Marketing3,295 cited
1987Emotion knowledge: Further exploration of a prototype approach.3,071 cited
1999The experience economy: work is theatre & every business a stage2,681 cited
1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
2019Welcome to the experience economy2,562 cited
2007Strategic Brand Management1,706 cited
1984On the primacy of cognition.1,403 cited
1991

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Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience

1,229 cited

Cited by

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2013The organic view of the brand: A brand value co-creation model231 cited
2019Emotional branding speaks to consumers’ heart: the case of fashion brands230 cited
2020Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty227 cited
2016Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa221 cited
2018Impact of brand experience on loyalty216 cited
2010Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace205 cited
2017INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION204 cited
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2020Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers164 cited
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2013A critical model of brand experience consequences147 cited
2018Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy?145 cited