This article examines the phenomenon of ‘magic’ concepts – those key terms which seem to be pervasive among both academics and practitioners. Within that category our focus is on ‘governance’, ‘accountability’ and ‘networks’. Our prime purpose is to map their meanings and how they are used. Following an analysis of a wide range of literature – both academic and practitioner – we find that these concepts have properties in common which help promote their popularity. A high degree of abstraction, a strongly positive normative charge, a seeming ability to dissolve previous dilemmas and binary oppositions and a mobility across domains, give them their ‘magic’ character. Limitations are also identified. Magic concepts are useful, but potentially seductive. They should not be stretched to purposes for which they are not fitted.
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