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ArticleNew developments in marketing communications and consumer behavior

W. Fred van Raaij2001

Article2001

New developments in marketing communications and consumer behavior

W. Fred van Raaij · Alain Strazzieri · Arch George Woodside

21 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 21 citations exist upstream.

References

1994Customer Loyalty: Toward an Integrated Conceptual Framework 1995Relationship marketing: Bringing quality, customer service and marketing together 2001Conceptual and operational aspects of brand loyalty: an empirical investigation 1992Relationship marketing: bringing quality, customer service and marketing together 1992Aftermarketing: how to keep customers for life through relationship marketing 2001The short-term effect of store-level promotions on store choice, and the moderating role of individual variables 1994Effective Marketing: Creating and Keeping Customers 2001The implications of individual differences in reference price utilization for designing effective price communications

Cited by

2014Brand recognition in television advertising: The influence of brand presence and brand introduction

Details

Year2001

Typearticle

Published2001-08-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations21

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/s0148-2963(99)00075-2

openalex_workW2116543674

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