Article1989

What Makes Marketing Academicians Successful? An Assessment of Teaching, Publishing, and Service

John J. Burneft · Robert D. Amason · Peggy H. Cunningham

22 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Higher Education Governance and Development Doctoral Education Challenges and Solutions

Abstract

A survey was conducted of marketing academicians. In it, an attempt was made to determine whether the components of the teaching profession (i.e., research, teaching, and service) are important predictors of income. The results indicate that publishing is most likely to produce the greatest income rewards, not teaching, and certainly not service.

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1961A study of perceived need satisfactions in bottom and middle management jobs.2021Industrial and Organizational Psychology 1985Productivity Ratings of Institutions Based on Publication in Eight Marketing Journals: 1983-1984 1979Journal of Marketing Education 1983Evaluating Journal Publications of Marketing Professors: A Second Look 1985Sex-related errors in job evaluation: A "real-world" test.

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2010Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs 1997An Examination of Marketing Educator Training in U.S. Doctoral Programs 1992An Empirical Investigation of Research Standards for Marketing Faculty at AACSB-Accredited Business Schools 1995Marketing Journal Coauthorship: Is it a Hit or a Miss with Coauthors?2012A New Tool for Identifying Research Standards and Evaluating Research Performance 1992The Allocation of Effort by Marketing Faculty Members: Teaching, Research, Service, and Consulting 2016Evaluation of the quality and quantity of research results in higher education

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