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What Makes Marketing Academicians Successful? An Assessment of Teaching, Publishing, and Service

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References

1961A study of perceived need satisfactions in bottom and middle management jobs.573 cited
2021Industrial and Organizational Psychology77 cited
1985Productivity Ratings of Institutions Based on Publication in Eight Marketing Journals: 1983-198466 cited
1979Journal of Marketing Education56 cited
1983Evaluating Journal Publications of Marketing Professors: A Second Look53 cited
1985Sex-related errors in job evaluation: A "real-world" test.51 cited

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2010Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs20 cited
1997An Examination of Marketing Educator Training in U.S. Doctoral Programs17 cited
1992An Empirical Investigation of Research Standards for Marketing Faculty at AACSB-Accredited Business Schools14 cited
1995Marketing Journal Coauthorship: Is it a Hit or a Miss with Coauthors?12 cited
2012A New Tool for Identifying Research Standards and Evaluating Research Performance12 cited
1992The Allocation of Effort by Marketing Faculty Members: Teaching, Research, Service, and Consulting11 cited
2006The Impact of Image Management, Self-Justification, and Escalation of Commitment on Knowledge Development in the Marketing Discipline8 cited
1992Teaching, Research, Service, and External Compensation Activities: Expected versus Actual Workstyles among Marketing Professors

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8 cited

2016Evaluation of the quality and quantity of research results in higher education8 cited