Demographics in Sales Promotion Proneness: a Socio-Cultural Approach

Kyoung‐Nan Kwon · Yoo Jin Kwon

41 citations0/0 files storedACR North American Advances

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

We investigate the impact of demographics (i.e., income, education, and gender) on promotion proneness and provide sociocultural explanations why certain demographic groups are more promotion prone. Shopping is a domain where consumers accumulate their expertise and skills. To be deal prone requires not only the motivation for monetary savings but also the legitimate possession of human capital in shopping including cognitive abilities, information, and shopping experience and skills. The positive effects of education and income on the use of coupons and rebates are discussed along with the influence of gender and psychographics such as shopping enjoyment and psychological gender congruency.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 41 citations exist upstream.

References

2018Distinction: A Social Critique of the Judgement of Taste*1983Human Capital 2011The theory of the leisure class; an economic study of institutions 1997Advertising And Promotion: Integrated Marketing Communications Perspective 2000A Benefit Congruency Framework of Sales Promotion Effectiveness 2002Forgetting all else: On the antecedents and consequences of goal shielding.1990Sales Promotion: Concepts, Methods and Strategies 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy

Cited by

2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment 2015Is this mobile coupon worth my private information?2017Examining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics 2022Consumer’s response to conditional promotions in retailing: An empirical inquiry 2009An exploratory study of sales promotions for multichannel holiday shopping

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.