Shopping mall management and entertainment experience: a cross-regional investigation

Shu‐pei Tsai

69 citations0/0 files storedService Industries Journal

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

Some scholars theorise that the creation of entertainment experience may play an essential role in enhancing the shopping mall's competitive edge. However, empirical research on the entertainment paradigm's effectiveness for shopping mall management generates inconclusive or even contradictory results. The current study, based on theories and empirical findings relevant to mall management coupled with an exploratory research, proposes the ‘Holistic Entertainment Experience for Wooing Shoppers’ model and then empirically tests its hypotheses with a cross-regional survey. In consequence, the current study helps to extend the theoretical and practical scopes of the entertainment paradigm and provides several strategic principles for mall managers.

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References

2025Advances in Consumer Research 2026Art as Experience (1934)2004The future of competition: co-creating unique value with customers 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior 1998Excitement at the mall: Determinants and effects on shopping response 2003Revisiting Consumption Experience 2005When Should a Retailer Create an Exciting Store Environment?2004Mall atmospherics: the interaction effects of the mall environment on shopping behavior

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