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Four gaps in public relations scholarship and practice: The need for new approaches
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References

  • 1968THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.7546,516 cited
  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2017The Content Analysis Guidebook9,282 cited
  • 1998Introduction to Social Research: Quantitative and Qualitative Approaches4,735 cited
  • 1978Theories of Human Communication3,039 cited
  • 2018MANAGING PUBLIC RELATIONS2,197 cited
  • 2002Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries977 cited
  • 1992Public relations: Strategies and tactics784 cited
  • 2010Public Relations Theory II703 cited
  • 2008The Content Analysis Reader614 cited
  • 2000Public Relations As Relationship Management586 cited
  • 2014Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches515 cited
  • 2001Two-Way Symmetrical Public Relations: Past, Present, and Future475 cited
  • 2013Manager's Guide to Excellence in Public Relations and Communication Management464 cited
  • 2000Postmodern Values in Public Relations382 cited

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  • 2009The Global public relations handbook: theory, research, and practice265 cited
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