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Building the buzz in the hive mind
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References

  • 1999Experiential Marketing2,989 cited

Cited by

  • 2020Social media influencers’ narrative strategies to create eWOM: A theoretical contribution145 cited
  • 2006Electronic Word-of-Mouth in Online Environments143 cited
  • 2008Evaluating viral marketing: isolating the key criteria133 cited
  • 2014The Word-of-Mouth Phenomenon in the Social Media Era116 cited
  • 2007Teen perceptions of disclosure in buzz marketing114 cited
  • 2014Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe102 cited
  • 2014Examining key design decisions involved in developing a serious game for child sexual abuse prevention31 cited
  • 2009Durchbrechen des Gewohnten durch Below-the-line-Kommunikation19 cited
  • 2018The Effect of Satisfaction on Loyalty in Consumption and Service Industry Based on Meta-analysis and It’s Algorithm18 cited
  • 2012A method for matching customer integration with operational control of service processes17 cited
  • 2020THE INFLUENCE OF CELEBRITY ENDORSEMENT IN RESTAURANT PRODUCT PURCHASE DECISIONS MAKING16 cited
  • 2007Şiddet İçermeyen Bir Eylem Olarak Dolaylı Tüketici Boykotlarının Oluşum Süreci Ve Türkiye İçin Değerlendirme13 cited
  • 2021Analisis Peran Buzzer Media Sosial dalam Memperkuat Kampanye Petani Milenial

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11 cited
  • 2008Branding play for children: VERBTM It’s what you do11 cited
  • 2017Arts marketing framework: The arts organisation as a hub for participation10 cited
  • 2008Les communications interpersonnelles, fondement des nouvelles techniques de communication en marketing ?8 cited