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How people tell an ad story: Western vs. Asian styles
16 references·6 citing·30 second hop
How people tell an ad story: Western vs. Asian styles (2012)How people tell an ad story: Western vs. …Culture's Consequences (2018)Culture's ConsequencesExtending the Cross-Cultural Validity of the Theory of Basic Human Values with a Different Method of Measurement (2001)Extending the Cross-Cultural …Culture and systems of thought: Holistic versus analytic cognition. (2001)Culture and systems of though…Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans. (2001)Attending holistically versus…Culture, Emotion, and Well-being: Good Feelings in Japan and the United States (2000)Culture, Emotion, and Well-be…Individualism and collectivism (1996)Individualism and collectivismKnowledge and Memory: The Real Story (1995)Knowledge and Memory: The Rea…The Measurement of Independent and Interdependent Self-Construals (1994)The Measurement of Independen…Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Integration of the cognitive and the psychodynamic unconscious. (1994)Integration of the cognitive …Emotion and culture: Empirical studies of mutual influence. (1994)Emotion and culture: Empirica…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Narrative and Self-Concept (1991)Narrative and Self-ConceptCulture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships. (1988)Individualism and collectivis…Individualism and Collectivism (1976)Individualism and CollectivismConnecting the Plot Points: How Consumers Use and Respond to Narratives (2023)Connecting the Plot Points: H…How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions (2022)How short film ads improve br…Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India (2019)Can Empathy Offset Low Bystan…Brand Storytelling and Narrative Advertising (2019)Brand Storytelling and Narrat…Advertising in Asia: Theories and Implications for Practice (2019)Advertising in Asia: Theories…‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States (2019)‘I owe my life to the kind in…A circumplex model of affect. (1980)Culture's Consequences: International Differences in Work-Related Values. (1983)Motivation and Personality (1997)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Subjective well-being: Three decades of progress. (1999)The weirdest people in the world? (2010)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Who is this "We"? Levels of collective identity and self representations. (1996)Converging measurement of horizontal and vertical individualism and collectivism. (1998)Mind in Society: The Development of Higher Psychological Processes (1978)Culture's Consequences: International Differences in Work-Related Values (1981)Personality, Culture, and Subjective Well-Being: Emotional and Cognitive Evaluations of Life (2002)Violent video game effects on aggression, empathy, and prosocial behavior in Eastern and Western countries: A meta-analytic review. (2010)Modern factor analysis (1960)Self-monitoring of expressive behavior. (1974)Translation and content analysis of oral and written materials (1980)A Collective Self-Esteem Scale: Self-Evaluation of One's Social Identity (1992)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Social and Psychological Resources and Adaptation (2002)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)Value Hierarchies Across Cultures (2001)A Theory of Cultural Value Orientations: Explication and Applications (2006)Why We Disagree about Climate Change (2009)Well-being : the foundations of hedonic psychology (1999)Varieties of Capitalism (2001)A Motivational Science Perspective on the Role of Student Motivation in Learning and Teaching Contexts. (2003)Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality (2004)Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. (2009)
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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1976Individualism and Collectivism6,058 cited
  • 2018Culture's Consequences5,455 cited
  • 2001Culture and systems of thought: Holistic versus analytic cognition.4,261 cited
  • 1996Individualism and collectivism3,781 cited
  • 1994The Measurement of Independent and Interdependent Self-Construals3,604 cited
  • 1988Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships.2,975 cited
  • 1994Integration of the cognitive and the psychodynamic unconscious.2,882 cited
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  • 2000Culture, Emotion, and Well-being: Good Feelings in Japan and the United States1,019 cited
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  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 1991Narrative and Self-Concept

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637 cited
  • 1995Knowledge and Memory: The Real Story597 cited
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    • 2019‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States20 cited
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    • 2023Connecting the Plot Points: How Consumers Use and Respond to Narratives12 cited
    • 2019Advertising in Asia: Theories and Implications for Practice10 cited
    • 2022How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions7 cited
    • 2019Brand Storytelling and Narrative Advertising5 cited