Revitalizing privatized Russian enterprises

Abstract

Executive Overview Managers and directors of privatized Russian enterprises face enormous challenges in revitalizing their businesses to compete in both the domestic and global economies. Managers from more than 300 privatized enterprises in six major industrial regions in Russia were surveyed about the market orientation plans they developed and established to effect the transition and to survive as enterprises. Survivors must then pursue new strategies for revitalization. Foreign investors, similarly, must examine the assets and liabilities of entering the Russian market. Although wholly-owned new ventures and acquisitions have merit under certain circumstances, joint ventures and strategic alliances with Russian partners appear to be the strategy that most fits the current situation for industrial firms.

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