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Food Branding and Young Children’s Taste Preferences: A Reassessment

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References

2010Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis356 cited
2007Regulating and Litigating in the Public Interest191 cited
2011Crossmodal correspondences in product packaging. Assessing color–flavor correspondences for potato chips (crisps)166 cited
2011Children’s understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation143 cited
2010Children's brand symbolism understanding: Links to theory of mind and executive functioning135 cited
2010Regulating the commercial promotion of food to children: A survey of actions worldwide119 cited
2010Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit108 cited
2006Examining the relationship between product package colour and product selection in preschoolers82 cited

Cited by

2017Food marketing to children in Canada: a settings-based scoping review on exposure, power and impact63 cited
2019Kids, Caregivers, and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption37 cited
2021Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging22 cited
2015Visual perceptions of snack packages among preschool children16 cited
2018Investigating the Impact of Stimulus Equivalence on Children’s Food Choice and Preference

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12 cited