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Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball
5 references·16 citing·44 second hop
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this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1974Pay and Performance in Major League Baseball.664 cited
  • 1982The demand for league football189 cited
  • 1970Psychophysics of Prices129 cited

Cited by

  • 2021Stadium Attendance Demand Research: A Scoping Review121 cited
  • 2002Determinants of Spectator Attendance at NCAA Division II Football Contests111 cited
  • 2009Estimating Attendance at Major League Baseball Games for the 2007 Season102 cited
  • 2011Television Broadcast Demand in Markets Without Local Teams90 cited
  • 2007Variable Ticket Pricing in Major League Baseball83 cited
  • 2017Estimation of game-level attendance in major league soccer: Outcome uncertainty and absolute quality considerations67 cited
  • 2004Likelihood of Attending a Sporting Event as a Function of Ticket Scarcity and Team Identification52 cited
  • 2009Sportscape Factors Influencing Spectator Attendance and Satisfaction at a Professional Golf Association Tournament46 cited
  • 2017Comparing Rivalry Effects across Professional Sports: National Football League Fans Exhibit Most Animosity42 cited

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2005
Dimensions of Market Demand Associated with Pre-season Training: Development of a Scale for Major League Baseball Spring Training
42 cited
  • 2011The Role of Sport Fan Curiosity: A New Conceptual Approach to the Understanding of Sport Fan Behavior42 cited
  • 2008Consumers of Color and the “Culture” of Sport Attendance: Exploratory Insights36 cited
  • 2003Confirmatory Factor Analysis of the Spectator Decision-Making Inventory (SDMI)33 cited
  • 2007Are Fans and NBA Marketing Directors on the Same Page? A Comparison of Value of Marketing Techniques23 cited
  • 2019Exploring retro marketing with sport marketing professionals20 cited
  • 2017The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport16 cited