TRUST ECONOMY: ASPECTS OF REPUTATION AND TRUST BUILDING FOR SMES IN E-BUSINESS

Thomas Deelmann · Peter Loos

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Corporate Identity and Reputation Customer Service Quality and Loyalty Access Control and Trust

Abstract

The lack of direct communication is a problem in E-Business. It often leads to financial disadvantages for small and medium sized companies. This paper investigates the interrelationships between reputation, trust, risk, and costs. It presents a framework combining these four parameters. In addition, it develops a trust building process, a trust cycle, and presents some instruments to engender trust. Companies may consider these solutions to be helpful in order to overcome the lack of direct communication, to build trust between business partners, to understand the interrelationships between the four mentioned parameters, and to avoid financial disadvantages.

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1995An Integrative Model Of Organizational Trust 2002Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior 2000Reputation systems 1999Building consumer trust online 2005Supporting trust in virtual communities 1999The platform for privacy preferences 1997The economics of electronic commerce 2000THE MEANINGS OF TRUST

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