The empirical study of automotive telematics acceptance in Taiwan: comparing three Technology Acceptance Models

Huei‐Huang Chen · Shih‐Chih Chen

66 citations0/0 files storedInternational Journal of Mobile Communications

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Technology Adoption and User Behaviour Human-Automation Interaction and Safety Technology Use by Older Adults

Abstract

Automotive telematics comprises the applications of Global Positioning System (GPS) navigation, multimedia entertainment, wireless communications and automatic driving assistance systems. This study examined users' acceptance of automotive telematics. Following the theory comparison approach, we evaluated including the Technology Acceptance Model (TAM), the Theory of Planned Behaviour (TPB) and Combined Technology Acceptance Model (TAM)-TPB model (C-TAM-TPB), that could explain users' automotive telematics acceptance decisions. The respective models were evaluated using web-based survey data collected from 345 users about their perceptions of automotive telematics. Overall, the results revealed that the effect of Perceived Ease Of Use, Attitude and Perceived Behavioural Control were very important but that usefulness and Subjective Norm did not influence an individual's Behavioural Intention. The implications of this study were also discussed.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1988Structural equation modeling in practice: A review and recommended two-step approach.1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1991Structural Equations with Latent Variables.1979Review of Psychometric theory (2nd ed.).

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