Incentivizing high-quality user-generated content

Arpita Ghosh · Preston McAfee

101 citations0/0 files storedInternational World Wide Web Conference (WWW)

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Game Theory and Applications Digital Platforms and Economics Expert finding and Q&A systems

Abstract

We model the economics of incentivizing high-quality user generated content (UGC), motivated by settings such as online review forums, question-answer sites, and comments on news articles and blogs. We provide a game-theoretic model within which to study the problem of incentivizing high quality UGC, in which contributors are strategic and motivated by exposure. Our model has the feature that both the quality of contributions as well as the extent of participation is determined endogenously in a free-entry Nash equilibrium.

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References

2005A survey of trust and reputation systems for online service provision 2008Algorithmic Game Theory 2005Using Social Psychology to Motivate Contributions to Online Communities 2008Online Motivational Factors: Incentives for Participation and Contribution in Wikipedia

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2017Understanding Voluntary Knowledge Provision and Content Contribution Through a Social-Media-Based Prediction Market: A Field Experiment 2013Digitization and the Contract Labor Market: A Research Agenda 2021Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions 2016Adaptive Contract Design for Crowdsourcing Markets: Bandit Algorithms for Repeated Principal-Agent Problems 2016Incentives, Gamification, and Game Theory: An Economic Approach to Badge Design 2013Incentives, gamification, and game theory 2013Efficient Crowdsourcing Contests 2013Learning and incentives in user-generated content

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