The importance of non-profit organisations in developing wine tourism in Poland

Abstract

The main objective of this paper is to diagnose the influence of non-profit organisations in the development of wine tourism in Poland. Analysis is provided of their activities in promoting wine and wine tourism among farmers, people wanting to establish new vineyards, and tourists. Public sources are used as a secondary source for the research, including documents from the Agriculture Market Agency, the Central Statistical Office of Poland and non-profit organisations, as well as primary data. Interviews were used to research. These were conducted with the chairpersons of the following associations of wine growers: the Lesser Polish Gorge of the Vistula Wine Growers Association (Stowarzyszenie Małopolskiego Przełomu Wisły), the Polish Institute of Grapevines and Wine (Polski Instytut Winorośli i Wina), the Lesser Poland Wine Forum Association (Stowarzyszenie Małopolskie Forum Winne), and the Subcarpathian Wine Growers Association (Podkarpackie Stowarzyszenie Winiarzy). Research was conducted between April and June 2012. The results confirmed the importance of non-profit organisations in developing winery and wine tourism in Poland. These organisations motivate people to wine production through coaching, combined operations, and joint meetings. They organise events such as wine festivals and competitions; cooperate with the media; receive money from local governments for activities to enhance the attractiveness of the region and initiate common work to change wine legislation in Poland.

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