To bundle or not to bundle

Hanming Fang · Peter Norman

158 citations0/0 files storedThe RAND Journal of Economics

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Merger and Competition Analysis Consumer Market Behavior and Pricing Auction Theory and Applications

Abstract

Comparing monopoly bundling with separate sales is relatively straightforward in an environment with a large number of goods. We show that results similar to those for the asymptotic case can be obtained in the more realistic case with a given finite number of goods, provided that the distributions of valuations are symmetric and log-concave.

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References

1981Optimal Auction Design 1976Commodity Bundling and the Burden of Monopoly 1999Bundling Information Goods: Pricing, Profits, and Efficiency 1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values 1984Gaussian Demand and Commodity Bundling 1998Ironing, Sweeping, and Multidimensional Screening 2004Bundling as an Entry Barrier 1983Optimal Selling Strategies: When to Haggle, When to Hold Firm

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2012The Welfare Effects of Bundling in Multichannel Television Markets 2014The Complexity of Optimal Mechanism Design 2012Approximate revenue maximization with multiple items 2011Combinatorial Auctions for Procurement: An Empirical Study of the Chilean School Meals Auction 2010Optimal Bundling Strategies Under Heavy-Tailed Valuations 2013Pure Components versus Pure Bundling in a Marketing Channel

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