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Brand Personality Factor Based Models: A Critical Review

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References

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1997Dimensions of Brand Personality5,056 cited
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1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
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1999Handbook of personality: Theory and research, 2nd ed.1,526 cited

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1976

FRAME SEMANTICS AND THE NATURE OF LANGUAGE*

1,384 cited

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