The Effect of Perceived Value and Customer Satisfaction on Perceived Price Fairness of Airline Travelers in Jordan

Abstract

This paper is a small section from a greater project on airline industry in Jordan. The purpose of this paper is to investigate the effect of perceived value and customer satisfaction on perceived price fairness of airline travelers in new context which is Jordan. A quantitative research design is used based on data collected via a questionnaire from Jordanian passengers at Queen Alia Airport, Amman-Jordan, between July 2013 and September 2013, with focus on economy class passengers. The researchers chose a convenience sample of 20 flights mainly heading to Gulf countries, considering the capacity of each flights and number of passenger onboard, about 20 questionnaires were distributed on each flight. Out of (400) questionnaires distributed a total of (343) answered questionnaire were retrieved, which is (86%) of the total distributed questionnaires. After checking the retrieved questionnaires, about (306) questionnaires were valid. Ultimately, (77%) of the total questionnaires entered the analysis. The statistical analysis show that the three hypotheses were accepted and there is a significant effect of perceived value and customer satisfaction on perceived price fairness of airline travelers

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