The Role of Intentions, Social Norms, and Attitudes in the Performance of Dental Flossing: A Test of the Theory of Reasoned Action

Tony Toneatto · Yitzchak M. Binik

22 citations0/0 files storedJournal of Applied Social Psychology

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Behavioral Health and Interventions Dental Health and Care Utilization Media Influence and Health

Abstract

The theory of reasoned action proposed by Fishbein and Ajzen (1975) was tested as an explanatory model for a preventive dental behavior, dental flossing, in a sample of 65 undergraduate students. Intentions and direct attitudes were found to be the strongest predictors of flossing. Social influences exerted their influence by way of direct attitudes. Flossers (>1/week) and non‐flossers (<1/week) were observed to agree with belief statements referring to the health value of flossing. However, statements referring to the social and sensory aspects of flossing were found to effectively discriminate the two groups. Implications for health education strategies are discussed in which a greater focus is placed on more immediate social and sensory benefits of flossing rather than on long‐term health benefits.

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References

1980Understanding Attitudes and Predicting Social Behavior 1972Self-Perception Theory 1976Health Belief Model and Personal Health Behavior 1980Emotional Conservatism: The Basis of Social Behavior?1985Behavioral Health: A Handbook of Health Enhancement and Disease Prevention 1980Communication Yearbook 4.1980Bringing the models together: An empirical approach to combining variables used to explain health actions 1982Behavioral health's challenge to academic, scientific, and professional psychology.

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2011Predicting Dental Flossing Behavior: The Role of Implicit and Explicit Responses and Beliefs 1996Expectancy‐value approach to drinking of non‐sugared mineral water among adolescents 1992The body sensation hypothesis: A new contribution to the understanding of preventive health behavior

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