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Live Communication: Potenziale von Events, Veranstaltungen, Messen und Erlebniswelten · Study

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ChapterLive Communication: Potenziale von Events, Veranstaltungen, Messen und Erlebniswelten

Manfred Kirchgeorg2014

Chapter2014

Live Communication: Potenziale von Events, Veranstaltungen, Messen und Erlebniswelten

Manfred Kirchgeorg · Beatrice Ermer

8 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Conferences and Exhibitions Management

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References

1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands 2025Advances in Consumer Research 2019Konsumentenverhalten 2001On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity 2009Experience marketing: a review and reassessment 2000Observations: Building Brand Equity by Managing the Brand’s Relationships 2012Marketing : Grundlagen marktorientierter Unternehmensführung 2012Marketing

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-4543-3_33

openalex_workW2122908236

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