SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing : Grundlagen marktorientierter Unternehmensführung · Study

BookMarketing : Grundlagen marktorientierter Unternehmensführung

Heribert Meffert2012

Book2012

Marketing : Grundlagen marktorientierter Unternehmensführung

Heribert Meffert

271 citations·0/0 files stored·Gabler Verlag eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Business Strategies and Innovation Corporate Governance and Management

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 271 citations exist upstream.

Cited by

2013The interface between “product design and engineering” and manufacturing: A review of the literature and empirical evidence 2014Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling 2022Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Handlungsfelder und Wertschöpfung 2012Internal communication as power management in change processes: Study on the possibilities and the reality of change communications 2014Grundlagen des Marketing 2003Aufgabenfelder, Ziele und Entwicklungstrends der Preispolitik 2017Vom Homo Oeconomicus zum Homo Digitalis – Die Veränderung der Informationsasymmetrien durch die Digitalisierung 2014Unternehmenskommunikation als Werttreiber und Erfolgsfaktor

Details

Year2012

Typebook

Published2012-01-01

VenueGabler Verlag eBooks

Languagede

Citations271

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

openalex_workW2222079546

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.