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Unternehmenskommunikation als Werttreiber und Erfolgsfaktor · Study

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ChapterUnternehmenskommunikation als Werttreiber und Erfolgsfaktor

Ansgar Zerfaß2014

Chapter2014

Unternehmenskommunikation als Werttreiber und Erfolgsfaktor

Ansgar Zerfaß · Manfred Piwinger

14 citations·0/0 files stored·Springer eBooks

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Public Relations and Crisis Communication Corporate Identity and Reputation Organizational Strategy and Culture

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References

1984The Constitution of Society. Outline of the Theory of Structuration 1988The Constitution of Society.2001Frankfurter Allgemeine Zeitung 2007Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization 2009Building Theories of Organization 2007European Communication Monitor.2012Marketing : Grundlagen marktorientierter Unternehmensführung 2010Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future

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2016Strategische Kommunikation – Zentrale Fragestellungen aus Sicht der Unternehmenskommunikation

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2014Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controllingchapter · 13 shared references 2016Strategische Kommunikation – Zentrale Fragestellungen aus Sicht der Unternehmenskommunikationchapter · 9 shared references 2008Corporate Communication Revisited: Integrating Business Strategy and Strategic Communicationchapter · 7 shared references 2022Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Handlungsfelder und Wertschöpfungchapter · 7 shared references 2014Kommunikationsmanagement als Profession: Strukturen, Handlungsfelder, empirische Befundechapter · 7 shared references 2014Kommunikative Konstitution von Organisationenchapter · 6 shared references

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations14

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1007/978-3-8349-4543-3_1

openalex_workW69260945

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