Special Section Introduction by the ISMS Practice Prize Competition Chairman

Gary L. Lilien

19 citations0/0 files storedMarketing Science

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Business and Management Studies Marketing and Advertising Strategies Management and Marketing Education

Abstract

In 2003 the INFORMS Society for Marketing Science (ISMS) introduce and conducted its inaugural Practice Prize Competition. The reports and papers that follow are the finalists from that competition, representing the best examples of rigor plus relevance that our profession produces.

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References

2001Principles of forecasting : a handbook for researchers and practitioners 1993Chapter 8 New-product diffusion models 2003New-Product Diffusion Models 1988Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice 1997Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables 2004Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle 1983Diagnosing the Experience Curve 1979Strategic Market Planning: Problems and Analytical Approaches

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