Chinese consumer's adoption intention towards 3G mobile phone

Matthew Tingchi Liu · Alexander Nai Chi Chen

28 citations0/0 files storedInternational Journal of Mobile Communications

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Technology Adoption and User Behaviour Agricultural Innovations and Practices Innovation Diffusion and Forecasting

Abstract

This research paper proposed a model for the adoption of wireless communication technology. Specifically, we examined factors affecting the adoption of 3G mobile phone in China. This research is primarily based on a telephone survey with a valid sample of 280 random respondents who have experience in using 3G mobile phones from five major cities in China. The empirical result shows that 'technology cluster' is significantly important, while other factors in predicting user's intention to adopt 3G mobile phone are not significant. To some extent, it is contradictory to some existing innovation adoption literatures. Practical and theoretical implications and explanations are provided. Further research in this area is highly recommended.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2019Diffusion of Innovations 1 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1979A Paradigm for Developing Better Measures of Marketing Constructs 1979Review of Psychometric theory (2nd ed.).2000Marketing management: analysis. planning. implementation and control 1985A technology acceptance model for empirically testing new end-user information systems : theory and results

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