Conceptualising the role of innovation: Attributes for examining consumer adoption of mobile innovations

Abstract

Services across different consumer markets are being introduced as mobile phones applications for them to be usable on-the-go.Mobile wallet and Mobile ticketing are two such applications that have been recently introduced in the Indian context.For achieving an increased adoption rate of these innovations, it is important to understand the behaviour of the factors that help consumers form positive intentions about such innovations, in turn leading to the acceptance and use of those innovations.This paper, thus aims at developing a theory-based conceptual framework for examining the user adoption of mobile innovations using the innovation-attributes that have been shown in the recent literature to have considerable influences on the acceptance of innovations.Innovation-attributes from Rogers' diffusion of innovations theory, Tornatzky and Klein's meta-analysis, and Moore and Benbasat's perceived characteristics of innovating theory will be used in developing the conceptual framework for examining the adoption of mobile innovations.

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