Consumer-Oriented New Product DevelopmentKlaus G. Grunert, J.C.M. van Trijp2014-01-01otherElsevier eBooks87 citationsgreenNo readable copy stored yet — this record is metadata only.Innovation and Knowledge ManagementBusiness Strategies and InnovationProduct Development and CustomizationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 87 citations exist upstream.References2003User Acceptance of Information Technology: Toward A Unified View12019Diffusion of Innovations 11992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries1966A New Approach to Consumer Theory1990The Effect of a Market Orientation on Business Profitability1990Market Orientation: The Construct, Research Propositions, and Managerial Implications1976A New Approach to Consumer Theory1990The Effect of a Market Orientation on Business ProfitabilityCited by2017Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies2017Understanding heterogeneity in decision-making among elderly consumers: the case of functional foods