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Klaus G. Grunert · Study

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Klaus G. Grunert

75 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0001-8482-184X

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i1063

Citations6,038

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Most cited in this library

Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems1995 · 612 citations
Consumer behaviour and marketing strategy1999 · 429 citations
Market Orientation in Food and Agriculture2011 · 338 citations
Market Orientation in Food and Agriculture1996 · 316 citations
Closing the gap between values and behavior—a means–end theory of lifestyle2002 · 299 citations

Works

60 shown

Nudging for more sustainable and healthy food choices: a dual-processing approach with a time perspective

Edward Elgar Publishing eBooks·2025·2 authors·chapter

2citations

Multilevel food ethnocentrism: Cross-national scale development

Food Quality and Preference·2024·2 authors

14citations

Impact of consumer global–local identity on attitude towards and intention to buy local foods

Food Quality and Preference·2021·3 authors·Open access

72citations

Let us be realistic: The impact of perceived brand authenticity and advertising image on consumers’ purchase intentions of food brands

International Journal of Consumer Studies·2021·2 authors

42citations

Are People Being Nudged During the COVID-19 Crisis?: IPBC Thought Piece

CBS Research Portal (Copenhagen Business School)·2021·2 authors·other·Open access

0citations

Consumers' brand decision: a matter of social risk

International Journal of Retail & Distribution Management

·2020

·3 authors

21citations

The role of consumption orientation in consumer food preferences in emerging markets

Journal of Business Research·2020·2 authors·Open access

50citations

From desktop to supermarket shelf: Eye-tracking exploration on consumer attention and choice

Food Quality and Preference·2019·3 authors·Open access

114citations

The moderating impact of social risk, shame, and guilt on purchase intentions of premium private labels at food discounters

British Food Journal·2019·3 authors

9citations

The moderating impact of perceived globalness on consumers’ purchase intentions for copycats: The pleasure of hurting global brands

Psychology and Marketing·2019·2 authors

29citations

The visual ecology of product packaging and its effects on consumer attention

Journal of Business Research·2019·5 authors·Open access

116citations

Visual Biases in Decision Making

Applied Economic Perspectives and Policy·2018·3 authors

73citations

Guiding Decision Makers' Eye Movements with (Un)Predictable Object Locations

Journal of Behavioral Decision Making·2017·3 authors

18citations

Life Satisfaction of University Students in Relation to Family and Food in a Developing Country

Frontiers in Psychology·2017·7 authors·Open access

75citations

Attribute importance segmentation of Norwegian seafood consumers: The inclusion of salient packaging attributes

Appetite·2017·3 authors·Open access

25citations

Chinese Urban Consumers Segmentation Based on Modified Food-Related Lifestyle (FRL)

Journal of International Consumer Marketing·2015·4 authors

33citations

With Health and Good Food, Great Life! Gender Differences and Happiness in Chilean Rural Older Adults

Social Indicators Research·2015·4 authors·Open access

38citations

Family Support and Subjective Well-Being: An Exploratory Study of University Students in Southern Chile

Social Indicators Research·2014·7 authors·Open access

74citations

Price Knowledge During Grocery Shopping: What We Learn and What We Forget

Journal of Retailing·2014·2 authors·Open access

43citations

Improving internal communication between marketing and technology functions for successful new food product development

Trends in Food Science & Technology·2014·6 authors·Open access

33citations

Expected and experienced quality as predictors of intention to purchase four new processed beef products

British Food Journal·2014·2 authors·Open access

28citations

Consumer-Oriented New Product Development

Elsevier eBooks·2014·2 authors·other·Open access

87citations

Drinking Motives

IGI Global eBooks·2013·13 authors·chapter

0citations

An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailing

Journal of Retailing and Consumer Services·2012·6 authors·Open access

85citations

Changing micronutrient intake through (voluntary) behaviour change. The case of folate

Appetite·2012·8 authors·Open access

13citations

Market Orientation in Food and Agriculture

University of Southern Denmark Research Portal (University of Southern Denmark)·2011·4 authors·book

338citations

The role of satisfaction, norms and conflict in families' eating behaviour

European Journal of Marketing·2010·2 authors·Open access

36citations

Market orientation in the mental models of decision makers: two cross‐border value chains

International Marketing Review·2010·4 authors·Open access

37citations

Tough meat, hard candy: Implications for low-wage work in the food-processing industry

Russell Sage Foundation eBooks·2010·3 authors·chapter

14citations

Consumer-oriented innovation in the food and personal care products sectors: understanding consumers and using their insights in the innovation process 1 1This chapter is the result of work in the Platform on User-Driven Innovation in the Food Sector sponsored by the Danish Centre for Advanced Food Studies (LMC). The support received from LMC is gratefully acknowledged.

Elsevier eBooks·2010·12 authors·chapter

11citations

Comparing methods for measuring consumer willingness to pay for a basic and an improved ready made soup product

Food Quality and Preference·2009·7 authors

76citations

User-oriented innovation in the food sector: relevant streams of research and an agenda for future work☆

Trends in Food Science & Technology·2008·9 authors

119citations

The Supermalt identity: how Brixton‐based Afro‐Caribbean consumers construct a Danish malt beer brand as one of their own

Journal of Product & Brand Management·2007·5 authors

8citations

Consumer preferences for retailer brand architectures: results from a conjoint study

International Journal of Retail & Distribution Management·2006·5 authors

36citations

Marketing parameters and their influence on consumer food choice.

CABI eBooks·2006·1 author·chapter

22citations

French fair trade coffee buyers’ purchasing motives: An exploratory study using means-end chains analysis

Food Quality and Preference·2005·2 authors·Open access

208citations

The fight between store brands and national brands—What's the score?

Journal of Retailing and Consumer Services·2005·5 authors

76citations

MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe

RePEc: Research Papers in Economics·2005·5 authors·preprint·Open access

9citations

Consumers’ willingness to buy food through the internet

British Food Journal·2005·2 authors

81citations

Market orientation of value chains

European Journal of Marketing·2005·7 authors

189citations

Retail sector responses to changing consumer preferences : the European experience

HAL·2005·5 authors·chapter

12citations

Explaining choice option attractiveness by beliefs elicited by the laddering method

Journal of Economic Psychology·2004·2 authors·Open access

75citations

Testing relationships between values and food-related lifestyle: results from two European countries

Appetite·2004·3 authors

164citations

Cross-cultural validity of the food-related lifestyles instrument (FRL) within Western Europe

Appetite·2003·4 authors

197citations

Purchase and consumption: the interdisciplinary nature of analysing food choice

Food Quality and Preference·2002·1 author

40citations

A procedure for eliminating additive bias from cross-cultural survey data

Journal of Business Research·2002·3 authors

38citations

Closing the gap between values and behavior—a means–end theory of lifestyle

Journal of Business Research·2002·3 authors

299citations

Success factors, competitive advantage and competence development

Journal of Business Research·2002·2 authors·editorial

46citations

Means-End Theory of Lifestyle---A Replication in the UK

Dialnet (Universidad de la Rioja)·2002·3 authors

27citations

Wine-related lifestyles: proposing a measurement instrument for cross-cultural market surveillance

·2002·4 authors

0citations

Food-Related Lifestyle: A Segmentation Approach to European Food Consumers

Springer eBooks·2001·4 authors·chapter

149citations

Konsumentscheidungen bei Vertrauenseigenschaften

Marketing ZFP·2001·2 authors

27citations

Structure versus level: A unified approach to campaign evaluation

·2001·2 authors·other

2citations

Company Competencies as a Network: The Role of Product Development

Journal of Product Innovation Management·2000·3 authors

90citations

Why did we make that cheese? An empirically based framework for understanding what drives innovation activity

R and D Management·2000·3 authors·Open access

74citations

Means-End Chains and Laddering: An Inventory of Problems and an Agenda for Research

·2000·3 authors·report·Open access

143citations

Consumer behaviour and marketing strategy

·1999·3 authors·book

429citations

Cross-Cultural Similarities and Differences in Shopping for Food

Journal of Business Research·1998·2 authors

109citations

Agricultural Marketing and Consumer Behavior in a Changing World

Springer eBooks·1997·4 authors·book·Open access

160citations

A framework for analysing innovation in the food sector

Springer eBooks·1997·7 authors·chapter·Open access

158citations