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The fight between store brands and national brands—What's the score? · Study

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ArticleThe fight between store brands and national brands—What's the score?

Hans Jørn Juhl2005

Article2005

The fight between store brands and national brands—What's the score?

Hans Jørn Juhl · Lars Esbjerg · Klaus G. Grunert · Tino Bech‐Larsen · Karen Brunsø

76 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2003Developing and validating measures of facets of customer-based brand equity 1980Design and marketing of new products 1981Design and marketing of new products 1997Why Store Brand Penetration Varies by Retailer 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods 1995The Introduction and Performance of Store Brands 1993When Do Private Labels Succeed

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2020Manufacturer’s channel strategy with retailer’s store brand 2011An exploration of fashion retailer own brand strategies 2007Behavioural loyalty towards store brands 2018Supply chain coordination with customer returns and retailer's store brand product 2009The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice 2020Private label management: A literature review

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2012Abstracting Empirical Generalizations from Private Label Brand Researchother · 9 shared references 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future researcharticle · 8 shared references 2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Modelsarticle · 8 shared references 2012Measuring private labels brand equity: a consumer perspectivearticle · 8 shared references 2010Innovation and the market share of private labelsarticle · 8 shared references 2015The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labelsarticle · 8 shared references

Details

Year2005

Typearticle

Published2005-11-30

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations76

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2005.10.003

openalex_workW2052264976

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2019The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

2015Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value–satisfaction–loyalty–reputation chain