Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The fight between store brands and national brands—What's the score?

16 references·16 citing·42 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
2003Developing and validating measures of facets of customer-based brand equity1,320 cited
1980Design and marketing of new products1,131 cited
1981Design and marketing of new products649 cited
1997Why Store Brand Penetration Varies by Retailer589 cited
1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
1995The Introduction and Performance of Store Brands565 cited
1993When Do Private Labels Succeed549 cited
2000The Brand Relationship Spectrum445 cited
2002Antecedents of private label attitude and national brand promotion attitude: similarities and differences391 cited
2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited
2004Who Benefits from Store Brand Entry?369 cited
1996Brands Versus Private Labels: Fighting to Win345 cited
2000The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge329 cited
1985Effects of Context and Part-Category Cues on Recall of Competing Brands248 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2002MEMORY AND DECISION MAKING240 cited

Cited by

2020Manufacturer’s channel strategy with retailer’s store brand72 cited
2011An exploration of fashion retailer own brand strategies66 cited
2007Behavioural loyalty towards store brands64 cited
2018Supply chain coordination with customer returns and retailer's store brand product63 cited
2009The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice55 cited
2020Private label management: A literature review47 cited
2019The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty41 cited
2015Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value–satisfaction–loyalty–reputation chain38 cited
2008The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking37 cited
2020National versus private brand: A regulatory focus perspective33 cited
2012El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento32 cited
2021Private‐label consumer studies: A review and future research agenda28 cited
2014Retailers’ Price Positioning and the Motivational Profiling of Store‐Brand Shoppers: The Case of Spain27 cited
2013The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market27 cited
2020The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands25 cited
2013Private and national brand consumers' images of fashion stores23 cited