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The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge · Study

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ArticleThe Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

David A. Aaker2000

Article2000

The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

David A. Aaker · Erich A. Joachimsthaler

329 citations·0/0 files stored·California Management Review

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2006Corporate rebranding: destroying, transferring or creating brand equity?2010Towards a strategic place brand-management model 2017A study on the adoption of IoT smart home service: using Value-based Adoption Model 2008Brand Management in Small to Medium-Sized Enterprises*2019Elements of destination brand equity and destination familiarity regarding travel intention 2018An integrative model of destination brand equity and tourist satisfaction 2015Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response 2019City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

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Year2000

Typearticle

Published2000-07-01

VenueCalifornia Management Review

ISSN-L0008-1256

Languageen

Citations329

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.2307/41166051

openalex_workW4236045797

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