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Erich A. Joachimsthaler · Study
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Author
Erich A. Joachimsthaler
20 works
· latest 2012
· 4 institutions
cluster: provisional
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17
i10
20
Citations
2,739
Works here
20
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12
Most cited in this library
The Brand Relationship Spectrum
2000 · 445 citations
Revisiting DSS Implementation Research: A Meta-Analysis of the Literature and Suggestions for Researchers
1992 · 361 citations
The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
2000 · 329 citations
Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers
1988 · 262 citations
The lure of global branding.
1999 · 186 citations
Works
20 shown
Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry
Long Range Planning
·
2012
·
4 authors
59
citations
Strategie und Architektur von Markenportfolios
Gabler Verlag eBooks
·
2004
·
2 authors
·
chapter
13
citations
Liderazgo de marca
Dialnet (Universidad de la Rioja)
·
2001
·
2 authors
11
citations
The Brand Relationship Spectrum
California Management Review
·
2000
·
2 authors
·
Open access
445
citations
The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
California Management Review
·
2000
·
2 authors
329
citations
Brand Leadership: The Next Level of the Brand Revolution (Лидерство в брендах: следующий уровень революции брендов)
·
2000
·
2 authors
57
citations
The lure of global branding.
PubMed
·
1999
·
2 authors
186
citations
Aufbau von Marken im Zeitalter der Post-Massenmedien
Gabler Verlag eBooks
·
1999
·
2 authors
·
chapter
11
citations
Building brands without mass media.
PubMed
·
1998
·
2 authors
160
citations
An Interactive Multicriteria Approach to Identifying Potential Foreign Markets
Journal of International Marketing
·
1994
·
3 authors
145
citations
Revisiting DSS Implementation Research: A Meta-Analysis of the Literature and Suggestions for Researchers
MIS Quarterly
·
1992
·
2 authors
·
review
361
citations
After the Wall: Marketing Guidelines for Eastern Europe
·
1991
·
3 authors
39
citations
Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring
Journal of Marketing Research
·
1990
·
3 authors
57
citations
Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers
Journal of Marketing Research
·
1988
·
4 authors
262
citations
Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers
Journal of Marketing Research
·
1988
·
4 authors
128
citations
Improving the Detection of Personality-Behavior Relationships in Consumer Research
Journal of Consumer Research
·
1988
·
2 authors
84
citations
Individual Differences and Marketing Decision Support System Usage and Satisfaction
Journal of Marketing Research
·
1987
·
3 authors
86
citations
Individual Differences and Marketing Decision Support System Usage and Satisfaction
Journal of Marketing Research
·
1987
·
3 authors
45
citations
Role Stress among Industrial Buyers: An Integrative Model
Journal of Marketing
·
1987
·
3 authors
185
citations
Optimal Stimulation Level-Exploratory Behavior Models
Journal of Consumer Research
·
1984
·
2 authors
76
citations