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After the Wall: Marketing Guidelines for Eastern Europe · Study

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ArticleAfter the Wall: Marketing Guidelines for Eastern Europe

John A. Quelch1991

Article1991

After the Wall: Marketing Guidelines for Eastern Europe

John A. Quelch · Erich A. Joachimsthaler · José Luis Nueno

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Marketing and Advertising Strategies International Business and FDI Post-Communist Economic and Political Transition

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Year1991

Typearticle

Published1991-01-01

Languageen

Citations39

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ShelfMarketing and Advertising Strategies

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openalex_workW2460196017

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