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After the Wall: Marketing Guidelines for Eastern Europe
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After the Wall: Marketing Guidelines for Eastern Europe (1991)After the Wall: Marketing Guidelines for …An Exploratory Research on Country-of-Origin and Its Impact on the UAE Consumers Buying Decisions (2020)An Exploratory Research on Co…Georgian consumers' evaluation of products sourced from European Union member countries (2010)Georgian consumers' evaluatio…Georgian Consumers' Evaluation of Products Sourced From a Geographically Close Proximity Country (2008)Georgian Consumers' Evaluatio…Marketing planning in central and Eastern Europe (1996)Marketing planning in central…Country-of-Origin Effects on Product Evaluations (1982)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)A review and meta-analysis of country-of-origin research (1999)Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Structure, and Process (1978)Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Advances in Consumer Research (2025)THE GLOBALIZATION OF MARKETS (1983)Optimal model choice using AIC Method and Naive Bayes Classification (2021)Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy (2024)
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  • 2010Georgian consumers' evaluation of products sourced from European Union member countries15 cited
  • 2008Georgian Consumers' Evaluation of Products Sourced From a Geographically Close Proximity Country13 cited
  • 2020An Exploratory Research on Country-of-Origin and Its Impact on the UAE Consumers Buying Decisions12 cited
  • 1996Marketing planning in central and Eastern Europe9 cited

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