This Story Is Not for Everyone: Transportability and Narrative Persuasion

Philip J. Mazzocco · Melanie C. Green · Jo A. Sasota · Norman W. Jones

276 citations0/0 files storedSocial Psychological and Personality Science

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Media Influence and Health Social and Intergroup Psychology Narrative Theory and Analysis

Abstract

Across two studies, the authors examined the role of individual differences in transportability, the tendency to become transported into narratives, in predicting the degree of attitude change resulting from persuasive narratives. In Study 1 ( N = 137), participants were persuaded by a story promoting tolerance toward homosexuals only to the extent that they self-rated as highly transportable. In Study 2 ( N = 298), this finding was replicated using the topic of affirmative action. Study 2 further showed that the effects of transportability were unique to narratives and did not extend to rhetorical communications. Across both studies, the link between transportability and attitudes was found to be mediated by emotional, empathic responses as opposed to rationalistic appraisals. The theoretical and applied implications of this work are discussed.

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References

2000The role of transportation in the persuasiveness of public narratives.2002Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion 1993Experiencing Narrative Worlds 2018Experiencing Narrative Worlds 2004Transportation Into Narrative Worlds: The Role of Prior Knowledge and Perceived Realism 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion 1999Why Fiction May be Twice as True as Fact: Fiction as Cognitive and Emotional Simulation

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