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OPTIMAL CONTROL AND ADVERTISING POLICY · Study

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ArticleOPTIMAL CONTROL AND ADVERTISING POLICY

Alex P. Jacquemin1973

Article1973

OPTIMAL CONTROL AND ADVERTISING POLICY

Alex P. Jacquemin

46 citations·0/0 files stored·Metroeconomica

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

1962Optimal Advertising Policy under Dynamic Conditions 1965The Measurement of Cumulative Advertising Effects

Cited by

1994Dynamic Optimal Control Models in Advertising: Recent Developments 1982A survey of some differential games in advertising 2010A MICROECONOMIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY 1994Dynamic Optimal Control Models in Advertising 1984Optimal dynamic advertising policies for hereditary processes 1992Hopf bifurcation in an advertising diffusion model 1982Saddle point analysis in a price-advertising model 1982Control theory and the dynamics of the firm

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2003Understanding the Impact of Synergy in Multimedia Communicationsarticle · 2 shared references 2007Chapter 28 The Economic Analysis of Advertisingchapter · 2 shared references 2011Advertising Strategies in Electronic Retailing: A Differential Games Approacharticle · 2 shared references 2011Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysisreview · 2 shared references 1977Market Share Response to Advertising: An Example of Theory Testingarticle · 2 shared references 1992On Comparing Alternative Advertising Policies of Pulsation*article · 2 shared references

Details

Year1973

Typearticle

Published1973-06-01

VenueMetroeconomica

ISSN-L0026-1386

Languageen

Citations46

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1111/j.1467-999x.1973.tb00211.x

openalex_workW2124268917

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