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OPTIMAL CONTROL AND ADVERTISING POLICY
2 references·16 citing·38 second hop
OPTIMAL CONTROL AND ADVERTISING POLICY (1973)OPTIMAL CONTROL AND ADVERTISING POLICYThe Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Optimizing Room Capacity and Profitability for Hong Kong Hotels (2012)Optimizing Room Capacity and …A MICROECONOMIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY (2010)A MICROECONOMIC MODEL OF CORP…Advertising decisions for a segmented market (2008)Advertising decisions for a s…Advertising in a segmented market: comparison of media choices (2007)Advertising in a segmented ma…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Dynamic Optimal Control Models in Advertising (1994)Dynamic Optimal Control Model…Hopf bifurcation in an advertising diffusion model (1992)Hopf bifurcation in an advert…Dynamic advertising and pricing in an oligopology A Nash equilibrium approach (1986)Dynamic advertising and prici…Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges (1985)Research in marketing in Euro…Optimal dynamic advertising policies for hereditary processes (1984)Optimal dynamic advertising p…Saddle point analysis in a price-advertising model (1982)Saddle point analysis in a pr…Control theory and the dynamics of the firm (1982)Control theory and the dynami…A survey of some differential games in advertising (1982)A survey of some differential…Optimal Product Quality And Advertising (1981)Optimal Product Quality And A…Profitability of Advertising in Australia: A Case Study (1976)Profitability of Advertising …A Note on Advertising Policy Under Uncertainty and Dynamic Conditions (1975)A Note on Advertising Policy …Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)The Relationship Between Corporate Philanthropy And Shareholder Wealth: A Risk Management Perspective (2005)Doing good does not preclude doing well: corporate responsibility and financial performance (2018)Research on supply chain CSR management based on differential game (2020)Abnormal CSR and Financial Performance (2022)A Model for Predictive Measurements of Advertising Effectiveness (1961)Optimal Advertising Policy Under Dynamic Conditions (1976)Chapter 12 Approximation, perturbation, and projection methods in economic analysis (1996)Non-linear advertising capital model with time delayed feedback between advertising and stock of goodwill (1996)Innovation diffusion and new product growth models: A critical review and research directions (2010)Public Investment, the Rate of Return, and Optimal Fiscal Policy. (1971)Incorporating Price and Replacement Purchases in New Product Diffusion Models for Consumer Durables* (1995)Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results (1996)Monopolist optimum pricing and advertising policies for diffusion models of new product innovations (1998)Micro-Economic Foundations of Employment and Inflation Theory. (1972)Differential game models in management science (1983)The Nash solution of an advertising differential game: Generalization of a model by Leitmann and Schmitendorf (1983)A Differential Game Theoretic Model for Duopolistic Competition on Design Quality (1997)Book Review: Labor Economics: Microeconomic Foundations of Employment and Inflation Theory (1972)Optimal Control Problems of Forward-Backward Stochastic Volterra Integral Equations with Closed Control Regions (2017)Delayed effects of cooperative advertising in goodwill dynamics (2019)On stochastic differential equations (1951)The Economics of Information (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Understanding the Impact of Synergy in Multimedia Communications (2003)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)The Cost of Capital, Corporation Finance and the Theory of Investment (1958)The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets (1965)Dominant firms and their alleged decline (1984)The Theory of the Growth of the Firm (1995)Deriving research agendas for manufacturing and logistics systems: A methodology (2013)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)Chapter 28 The Economic Analysis of Advertising (2007)The role of seeding in multi-market entry (2005)Advertising channel selection in a segmented market (2006)Stochastic optimal budget decision for advertising considering uncertain sales responses (2006)Innovation Diffusion and New Product Growth Models in Marketing (1979)
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References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1965The Measurement of Cumulative Advertising Effects113 cited

Cited by

  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments415 cited
  • 1982A survey of some differential games in advertising91 cited
  • 2010A MICROECONOMIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY51 cited
  • 1994Dynamic Optimal Control Models in Advertising41 cited
  • 1984Optimal dynamic advertising policies for hereditary processes35 cited
  • 1992Hopf bifurcation in an advertising diffusion model34 cited
  • 1982Saddle point analysis in a price-advertising model23 cited
  • 1982Control theory and the dynamics of the firm20 cited
  • 1975A Note on Advertising Policy Under Uncertainty and Dynamic Conditions19 cited
  • 2007Advertising in a segmented market: comparison of media choices18 cited
  • 1986Dynamic advertising and pricing in an oligopology A Nash equilibrium approach17 cited
  • 1976Profitability of Advertising in Australia: A Case Study15 cited
  • 1985Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges13 cited

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  • 2008Advertising decisions for a segmented market13 cited
  • 2012Optimizing Room Capacity and Profitability for Hong Kong Hotels13 cited
  • 1981Optimal Product Quality And Advertising11 cited