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This paper presents the results of a natural experiment conducted at a U.S. high‐tech manufacturer. The experiment had as its treatment the adoption, at a single point in time, of a comprehensive enterprise information system throughout the functional groups charged with customer order fulfillment. This information technology (it) adoption was not accompanied by substantial contemporaneous business process changes. Immediately after adoption, lead time and on‐time delivery performance suffered, causing a “performance dip” similar to those observed after the introduction of capital equipment onto shop floors. Lead times and on‐time delivery percentages then improved along a learning curve. After several months, performance in these areas improved significantly relative to preadoption levels. These observed performance patterns could not be well explained by rival causal factors such as order, production, and inventory volumes; head count; and new product introductions. Thus, this longitudinal research presents initial evidence of a causal link between IT adoption and subsequent improvement in operational performance measures, as well as evidence of the timescale over which these benefits appear.
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